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  • Case Studies

    19 March 2020

    Case Study: Coffee

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    Tim Petersen
    Client Director - Germany
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    19 March 2020

    Case Study: Flu Remedies

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    Tim Petersen
    Client Director - Germany
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    14 November 2018

    10 Insights From Ad Ratings

    Our System1 Ad Ratings database contains over 27,000 ads (and rising) - it's an insight and marketing tool of...

    Our System1 Ad Ratings database contains over 27,000 ads (and rising) - it's an insight and marketing tool of unprecedented depth. Here are 10 new reports which show you its...

    Tom Ewing
    Editor in chief
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    3 March 2020

    Best & Worst Ads Germany 2019

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    Tim Petersen
    Client Director - Germany
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    11 September 2019

    Ad Testing Case Study: Topical Painkillers

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    James McKinven
    Marketing Manager
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    22 August 2019

    Ad Testing Case Study: German Dating Apps

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    James McKinven
    Marketing Manager
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    13 August 2019

    Brand Case Study: German Football Clubs

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    James McKinven
    Marketing Manager
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    23 July 2019

    Ad Test Case Study: German E-Cars

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    Kathrin Posnanski
    Senior Country Director, Germany
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    15 May 2019

    Singapore Beer Distinctive Asset Test

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    Tom Ewing
    Editor in chief
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    8 May 2019

    Tracking Case Study: Airlines In Germany

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    13 June 2018

    Food Innovation: How Far Is Too Far?

    In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a...

    In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado...

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    19 March 2019

    The Duck & The Boy: Dynamism Case Study

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    4 April 2019

    Beer Brands in Germany

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    Tom Ewing
    Editor in chief
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    18 July 2018

    Thirty Million Viewers. Twenty-One Ads.

    Last week saw the highest commercial TV audience in UK history. System1 Ad Ratings exclusively reveals which...

    Last week saw the highest commercial TV audience in UK history. System1 Ad Ratings exclusively reveals which brands made the most of...

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    16 October 2017

    “That S*it Will Never Sell!”: Turning Potential Winners into Profitable Launches

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    Tom Ewing
    Editor in chief
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    19 March 2019

    Automotive Brands in Germany

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    Tom Ewing
    Editor in chief
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