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  • Big Thinking

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    11 August 2020

    Apple Unpeeled: What Can Brands Learn From Its Ads?

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    Tom Ewing
    Editor in chief
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    13 July 2020

    A history of the pandemic in 16 ads

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    Tom Ewing
    Editor in chief
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    23 March 2020

    COVID-19: A right-brain reset for advertisers

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    Orlando Wood
    Chief Innovation Officer, Author of Lemon
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    25 March 2020

    System1 Coronavirus Tracker: 25th March

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    Tom Ewing
    Editor in chief
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    3 February 2020

    10 Things We Learned From Super Bowl LIV

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    Tom Ewing
    Editor in chief
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    1 July 2019

    Are Cannes Lions winning ads more effective?

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    James McKinven
    Marketing Manager
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    10 June 2019

    Download Our Fluent Devices Case Study

    Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study...

    Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising...

    Tom Ewing
    Editor in chief
    Read more
    11 April 2019

    Spike Up Your Life! Our Spike Score Explained

    Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

    Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

    Tom Ewing
    Editor in chief
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    3 March 2020

    Best & Worst Ads Germany 2019

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    Tim Petersen
    Client Director - Germany
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    Case Studies

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    23 July 2019

    Ad Test Case Study: German E-Cars

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    Kathrin Posnanski
    Senior Country Director, Germany
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    25 April 2019

    Ad Ratings At IIEX: When Your Fluent Device Retires

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    8 May 2019

    Tracking Case Study: Airlines In Germany

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    Latest Blog Posts

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    18 May 2020

    Brand Survival Kit: 5 Lessons for the Coming Recession

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    Tom Ewing
    Editor in chief
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    21 November 2019

    Christmas Ads: The Top Ten

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    James McKinven
    Marketing Manager
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    13 November 2019

    An Ad is for Life… Not Just for Christmas

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    James McKinven
    Marketing Manager
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    31 October 2019

    Addressing the crisis in creativity – Orlando Wood at EffWeek 2019

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    James McKinven
    Marketing Manager
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    15 October 2019

    A conversation with the author of Lemon, Orlando Wood

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    James McKinven
    Marketing Manager
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    13 January 2020

    What “6 Underground” reveals about our society and what this means for advertising effectiveness

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    Anna Lakomy
    General Manager, Americas East
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    Ad of the Week

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    11 December 2019

    Ad Of The Week

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    Tom Ewing
    Editor in chief
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    12 February 2020

    Ad Of The Week

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    Tom Ewing
    Editor in chief
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    15 January 2020

    Ad Of The Week

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    Tom Ewing
    Editor in chief
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    In The Media

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    10 June 2019

    Anti-Ads And The Crisis Of Authenticity

    As brands like Burger King and Brewdog turn to “anti-advertising” to cut through the noise, what are the long-term implications? Tom Ewing writes for More About Advertising

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    10 June 2019

    Hershey’s Leads The Pack For Effective CPG TV Ads

    Marketing Dive looks at the effectiveness of TV ads in CPG goods – one of America’s most competitive categories. Powered by Ad Ratings.

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    15 May 2019

    Effectiveness Unlocked: Long-Term Lessons For APAC Brands

    A tour of some of the best examples of brands in APAC doing effective, emotional, brand-building communications.

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