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Our opinion

How do you replace an iconic Fluent Device like the Tetley Tea Men? Tetleys have got off to an excellent start with this 5-Star spot showcasing a pair of new characters – a cat and dog who live together and fancy a brew when their humans are away. It’s a gentle ad which gets viewers smiling, and there’s clearly plenty of mileage in these new characters if Tetley build them up wisely over the coming years.

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