Amazon
United Kingdom
The winning US ad comes in at No.4 in the UK – like the Coke trucks, it’s example of a global Christmas ad which really translates across cultures. Amazon have been using its smiling parcels as the centrepiece of their Christmas spot for a few years now and have scored higher each time. This joyful musical number is their best work yet, and proof that the big technology brands have caught up with their established rivals in the emotional advertising game.
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